Resume

Reknown Socials | Founder + Social Media Manager

October 2024 - Present

• Founder of Reknown Socials managing social media content creation and digital branding for diverse talent in the interior design, fashion, music, and healthcare space. 

• Plan and create platform-specific content while maintaining a consistent posting schedule.

• Support influencer brand partnerships by producing on-brand video content that aligns with campaign goals.

• Communicate directly with clients to align content with brand goals and deliverables.

• Designed and launched a client's full website, managing content structure, branding, and user experience to support the client’s digital presence and business goals.

Delmarva Shorebirds | Pressbox Staff

April 2024 - Present

• Support live event coverage and behind-the-scenes production needs in fast-paced sports entertainment.

Morning Television Producer

January 2023 - July 2025

•       Produced a daily two-hour digital newscast through development of compelling segments and news stories.

•       Curated social media content centered on the morning television brand including photography of interview guests and sponsored video footage to drive engagement.

•       Coordinated and planned daily live interview schedules by managing a content calendar which increased guest segments from two times a week to five.

•       Built media relationship with a variety of organizations and brands to foster long-lasting relationships.

•       Key contact for all morning show related matters and work directly with guests on set.

 •       Established communication with potential guests and respond to inquiries about interviews through press releases, email or phone.

•       Conducted and recorded interviews.

•       Pitched original segment ideas to newsroom director and anchor resulting in establishing more than 8 monthly or weekly recurring segments.

Shades of Pinck | Assistant Digital Content Producer

June 2021-January 2022

• Assisted public figure and wife of Minority Leader of the South Carolina House, Representative J. Todd Rutherford, on her digital branding.

• Produced original content that contributed to an American Influencer Award nomination and helped increasing her Instagram audience by 20%+

• Wrote and edited blog posts, newsletters, and social copy for brand partnerships and audience engagement.

• Created and managed visual assets—including photography, videography, and graphics—for campaigns and social media.

• Tracked content performance and prepared engagement reports to inform and optimize results.

• Scouted shoot locations, styled on-site content, and helped set up branded events for content production.

• Represented the brand at events and liaised with managers, PR teams, talent, locations, and crew.

Salisbury University Television Station | Director of Social Media

Dec. 2020-July 2021

• Created branding for all SUTV social media pages that promoted the station for recruitment of new students while following relevant social media trends

• Partnered with multimedia journalists of the Delmarva stations to begin implementing weekly workshops to connect communication students with professionals

• Produced live social media coverage for the television station and on-campus events through Facebook and Instagram

• Utilized Canva, VSCO, and Adobe Creative Cloud to create graphics-weekly Instagram event advertisements

• Maintained social media pages (Facebook, Instagram, YouTube, Twitter) by creating and posting original content that markets SUTV as a station for the best and brightest communication students

Sarasota Film Festival | Social Media Intern

Jan. 2021-May 2021

• Wrote and scheduled timely social media posts based on relevant film news for social media platforms, predominately Facebook and Instagram.

• Utilized social media to promote film events such as Sarasota Native American Film Festival and The Lego Movie Screening

• Created event guide lists for event promotions using Excel

• Interacted with festival fans and potential sponsors through Social media messaging.

SLMG Brand Management | Social Media Intern

May 2021- Aug. 2021

• Produced content and wrote copy for social media platforms, predominately Linkedin and Instagram

• Collaborated with interns to strategize development of audience engagement on Instagram through reels

• Researched relevant news stories on diverse topics to prep stories for Instagram and distribute to across groups.

• Created content calendars through google calendar for multiple platforms

Word on the Street (PAC14) | Winter Production Intern

Nov. 2020-Jan. 2021

• Operated camera for field production and collecting B-Roll and photos of the local area.

• Researched local news stories and prepped materials for interviews.

Student Government Association | Communication and Marketing Senator

Aug. 2020-May. 2021

• Collaborated with the committee to launch the new website and continuously propose ideas for new content.

• Assisted in social media strategy, scheduled posts for Instagram, and created graphics for social media platforms. Member Monday

• Implemented Member Mondays to grow the campus communities interest

Financial Aid Office | Work Study Assistant

Aug. 2019- Jan. 2021

• Assisted financial counselors by filing student documentation, creating spreadsheets using Excel, and answering phone calls

• Managed official financial documents for directors and counselors to communicate information throughout multiple departments.

• Communicated with students and faculty on a daily basis to navigate them.